It is one of the oldest and toughest decisions that small businesses have to make when it comes to digital marketing; what platform do you use to advertise your products, …

Continue reading “Social Giant or Search Engine Giant: Which to Use for Advertising – Google or Facebook?”

As technology continues to push us further into the digital age, the effectiveness and popularity of digital marketing continue to increase. This is directly in tandem with the overwhelming growth …

Continue reading “Understanding Content Reach & Impressions in Digital Marketing”

Did you know that it takes 40 positive reviews to negate the effects of just one negative review?   This expresses just how important it is to address negative reviews …

Continue reading “5 Tips When Responding to Negative Reviews”

Many businesses are adopting a form of cloud computing to increase operational efficiency. According to Hosting Tribunal, 90% of companies currently use cloud technologies to manage data. Whether your business …

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Digital marketing has become more important than ever. Utilizing online platforms is the key way for small businesses to be found in Canada. Knowing how to utilize digital marketing effectively …

Continue reading “Top 3 FREE Digital Marketing course to take your small business to the next level”

Websites are now the window for customers to see who businesses are. To find local businesses, the internet plays a major component. About 90% of customers say that when looking …

Continue reading “Website builder or Website developer?”

Email marketing is a cost-effective way to interact directly with customers to achieve marketing goals. You can target your customer’s specific interests, wants, and needs directly through their inbox. This …

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As we move into 2021 with the pandemic still on our heels, it is unlikely that there will be a shift away from remote digital sales. Rather, the B2B market …

Continue reading “Boosting Your Marketplace: 8 Of The Best Practices to Abide By in 2021”

The ongoing pandemic has caused a lot of us to look for other avenues to make money, whether that’s because of cutting hours, a move to a work-at-home environment, or …

Continue reading “10 Shopify Themes for Art & Craft Businesses”

With 2020 behind us and the new year just beginning, Google My Business has a lot of new features and updates coming to its free tool this year. If you …

Continue reading “Google My Business: What to Expect From Their Latest Features & Updates”