Top 32 CRMs For Small Businesses

It is not difficult to build and run a business. Businesses need a solution that allows employees to work together efficiently. There are many tools that can help you manage chaos and grow your business. Your business can manage customer interactions more efficiently and increase revenue with the right CRM.

CRM is an integrated system that automates and optimizes interactions between your company and customers. It is used in business to identify customer needs and exceed customer expectations. CRM is a tool for small businesses to manage leads, track customer calls, automate business processes, and enter customer data.

According to Grand View Research the global CRM market value reached $43.7 billion in 2020, and it is expected to continue growing.

What makes small businesses need a CRM?

CRM is often viewed as an enterprise-oriented software by small business owners. It doesn’t suit their ventures and therefore, it’s not worth the investment. They are wrong. We have researched many good reasons that even small companies should have a CRM.

The first reason is to reduce repetitive tasks. Routine tasks account for 22% of all employees’ work time. If you are a app and web development company, manual processing of documentation can take a lot of your time and could lead to delays, loss in profit, and customer churn. You can simply run CRM whenever you need it. Following the algorithm, all necessary actions are performed automatically.

Maintain a customer base. If there is no unified customer and partner information base, it can lead to important information being lost or not found when needed. Imagine you have to urgently send notifications to multiple clients but your phone numbers, email addresses, and business cards are scattered across several files, notebooks, and business cards. It can be difficult to find the right props.

CRM is primarily designed to help small businesses maintain their customer base. The system stores all information about clients, partners and contractors. Each card includes contact details, contract details, transaction statuses and more. In fact, the client base is the core of any system to which tasks can be tied. An employee can communicate with a client by simply opening a card.

Reason 3: Create coherence between each employee’s tasks. Only when every employee understands their job, can the company function effectively. A startup CRM allows you to design workflow algorithms that take into account specific activities of your company. Small businesses often don’t have the resources to manage customer interactions. A CRM can solve a variety of problems, including increasing conversion rates and managing orders. With CRM solutions for startups even the most inexperienced worker can learn exactly what to do at each stage.

Source: Finance Online

4: Data confidentiality. Clients need to be sure that their personal information is not shared with third parties. After building a customer base, security is the second most important function of a business CRM. An efficient, well-designed system provides flexible access settings and protection for selected files against copying or unloading. It is simple to find the perpetrator and take necessary actions even if there is unauthorised copying.

Reason 5: Organize documents workflow. Without an invoice, shipping goods is impossible. An invoice can only be created on the basis of a contract. This can cause a chaotic workflow that can result in lost time, and even a loss of a lucrative deal. All documents, from the agreement of intention to the closing of the transaction, can be found in one place thanks to CRM. They are also attached by the system directly to the client’s credit card. You can quickly and easily find the contract, invoice, certificate and other documents you need. You can also track documents moving between employees or departments.

A CRM can make your small business more profitable by helping you to generate more qualified leads, reduce data entry time, improve customer satisfaction, and collect more information about your customers.

Let’s look at other benefits of CRM that small businesses can reap.

Smooth Business Processes

What is the most difficult part about running a small business. The inability to find the right resources and the complexity of manual tasks. Numerous tasks and responsibilities are a constant struggle for entrepreneurs and small businesses. Business CRM lets you keep track of all phone calls, emails, appointments, and other information. So you have all the information that you need to plan your future activities. A CRM is essential for small businesses to keep their infrastructure running smoothly and allow them to grow.

Small businesses are often unable to manage complex marketing tasks such as lead generation, landing page design and follow-up management. These processes can be costly, time-consuming, and complex, which creates far more problems than they present. Small businesses today can create a manual, organized marketing system that improves marketing effectiveness and ROI with the right CRM.

Improved Cooperation and Transparency

You know that you will be overwhelmed with new tasks and responsibilities when you start a business. It’s impossible to plan for everything, and be prepared for any new challenges that may come your way. Everybody in a company has responsibilities and tasks. But founders often find it difficult to keep track of all projects. It’s impossible to accomplish everything even if you count the time spent on tasks.

Businesses need tools to help them create, find and analyze all relevant content in order to provide better customer service. Software that is robust and high quality in all areas and at every stage of your business is essential for proper collaboration with customers and staff. Small businesses can benefit from AI-based and machine-based CRMs that make their business run more smoothly.

Higher Efficiency and Productivity

Although business CRM software was traditionally designed to track the company’s interactions with customers over time, technological advances have allowed companies to reap significant benefits such as increased sales, customer satisfaction and improved business processes. This is possible because CRM allows employees be more productive in their work.

Source: Finance Online

By allowing companies to connect various functions, CRM software can help them increase their efficiency and productivity. It allows you to distinguish outsourcing from staffing and helps you decide which option is best for your company. It makes use of complex data and personalization techniques to reduce friction and connect people.

Increased Revenue

You are always looking for ways to increase your business’s revenue. Sales are a top priority for many businesses. CRM solutions for startups allow businesses to manage their day-today inefficiencies and deal with customers efficiently in order maximize their profits.

CRM for small businesses tracks all customer interactions, potential opportunities, and company data in order to maximize customer lifetime value. CRM provides greater insight, which can lead to higher profits. It can be a catalyst for revenue growth in your company, increasing projects monetization, improving lead nurturing, streamlining marketing, and building customer loyalty.

Lesser Dependency

Employees will be more autonomous if they have access to information and full visibility to projects. There will be less switching between apps and waiting for others to reply to messages. Everyone can do more work because there is less red tape.

The company leaders will then be able to work autonomously.

Last but not least, because of its automation capabilities, business CRM reduces the time required to perform routine tasks such as organizing data from different services, working with templates and letters, mass mailing, assigning statuses and taking shortcuts with a single click.

CRM Software: The Essential Features

CRM solutions for startups can be configured and integrated to allow them to manage many core business processes. Below is a list of the most important features you should be looking for in a software program.

Source: Finance Online

What other functions should your CRM perform?

Keep customers and increase sales

CRM for small businesses stores all information and history of communication with clients in one place. It is instantly issued to employees who work with it. The manager can present a portrait of the client to help him choose the best communication strategy. This will increase the chances that your customer is satisfied and will return to you. Information can also be shared quickly with other employees.

Automate business processes

CRM automates many mundane tasks such as billing, mail, and reporting that used to have to be done manually. All information can be stored in one place, which saves time searching for it elsewhere.

A good CRM can help a small business automate nearly any task.

Track sales and lead generation

CRM allows companies to manage their sales process efficiently, from lead generation to outbound leads evaluation calls. CRM also allows companies to automate their sales process by eliminating tedious manual tasks such as calls to leads, customers and batch reports. The Business CRM lets you define Key Performance Indicators and create pipeline stages. It also allows you to identify standards for lead qualification. This allows you to respond quickly to high-quality leads without waiting for your competitors to reach out.

Report Sales Results

You can filter the data and create sales reports with the customer management system. This will enable you to see which customers are at what stage of the sales process, how long it takes to close the deal, who is eliminated, and why. It also allows you to view financial information, such as the company’s financial flow, and other useful information. All the information is available in one interface for the responsible employee: The goods/services the client has bought or was interested in previously.

Improve Cross-Team Collaboration

All information about meetings, calls and letters is made available in advance via a single interface. It is virtually impossible to miss them. A CRM system makes it easy to organize the work of a team without a clear division. They can create a smooth and conflict-free process that is free from redundancies. You can also use CRM solutions to help startups find out the hours worked by each employee and how to manage them. This can help you balance your workload and identify underperforming employees.

Manage Contacts Data

The CRM system was designed to reduce manual data entry. The CRM system will create a customer account and allow you to modify or add information. CRM for small businesses stores all information about the buyer.

The data is presented chronologically so that you can quickly view all of the client’s history. There are no tables, stickers, notebooks or tables. To find a customer’s phone number or email, simply enter the name in the CRM search box and then open the card.

Top 32 CRMs For Startups

Many small and medium-sized companies and tech companies are looking to implement CRM systems. However, it can be difficult to find the right one. Below is a list of the most popular CRMs for small business and their benefits. Pick the one that best suits your needs!

Close

The high-adoption rate and high-performance rates of this churn to-cash platform can help you generate more leads. Close was specifically designed for sales teams and offers the following key capabilities:

• To optimize your stack, combine calls, SMS, video, and video in one mailbox and increase sales with omnichannel reach at large, you can combine them all.
• You can manage every aspect of your deal with one central sales center that tracks all your communications, tasks and reminders.
• With powerful, intuitive reports, you can improve your ability to find new ideas in raw data. Close monitors all aspects of sales, from calls to revenue generation so that you don’t miss a lucrative deal.

The following are major benefits of using CRM in your business:

The main drawback is:

• Technical support must be improved.

Agile CRM

Agile CRM permits the following:

• Complete automation can help you ensure consistent messaging and eliminate data leaks in sales, marketing, or service.
• Agile’s latest features and integrations are available to you. You can also take advantage of its ease-of-use and excellent support at a reasonable price.
• The most efficient cloud SaaS service is mobile-ready, quick, and simple to use.

This CRM software is a great choice for small businesses.

The main drawback is:

• Customer support should be improved.

HubSpot

Hubspot CRM Integration offers the following main capabilities:

• This service will help you increase traffic and convert more people by providing complete inbound marketing campaigns, tracking and analytics.
• This allows you to gain deeper insight into prospects and automate tasks that you don’t like. It also helps you close more deals.
• It helps you build relationships with customers and fulfill their expectations. It can also help predict how customers will react to service over time.

The following are some of the major benefits to this CRM system for small businesses:

The following are major drawbacks

OnePageCRM

This CRM software is designed for agencies, IT companies, and real estate. The more you take actions, the higher your sales will be. OnePageCRM works great for:

This CRM software is a great choice for small businesses.

The main drawback is:

• Importing a large number contacts can be difficult.

Copper

Copper offers the following main features:

• This tool integrates seamlessly with Gmail Calendar, Drive, and Gmail. It is so easy to use, you don’t have to switch tabs in order to track leads or track emails.
• Your dashboard will allow you to keep an eye on your team’s progress and give you a complete view of all activity involved in closing a deal.

• Copper CRM Platform has no learning curve and does not require data entry, making it an easy way to build a productive team.

This CRM software is a great choice for small businesses.

The main drawback is:

vTiger

Vtiger CRM Integration allows companies of any size to create a strong customer experience strategy. One View provides a 360-degree view and allows for customers to be viewed from all angles. This CRM software has a lot of incredible features and capabilities.

• You can create a single source for truth that allows you to break down silos and gain critical company-wide support in marketing, sales and customer service all within one app.
• Artificial Intelligence and automation are revolutionizing the industry. This allows sales teams to concentrate on the right deals while still generating revenue.
• Engage your customers on all platforms. Create a dialog with them to find out more about their needs.
• The mobile app is compatible with both Android devices and iOS devices.

The following are some of the major benefits to this CRM system for small businesses:

The main drawback is:

• Sometimes, it can be slow.

Zoho CRM

Zoho CRM plus integration is designed to provide a better customer experience. This tool will allow you to:

• Engaging customers through multiple channels, at all stages of their customer lifecycle.
• Your support, marketing, and sales teams can come together to provide flawless customer service.
• AI-powered assistants make it easier to work more efficiently. They suggest the best time to contact customers and find contacts.

This CRM software is a great choice for small businesses.

The main drawback is:

• It takes time to master it.

Bitrix24

Bitrix24 aims to help users generate more sales. These are the features of this tool:

• CRM guides the customer through the sales funnel, from cold contact to closing a deal.
• It helps you sell more by taking full control of all communication channels with customers, telling what to do and automating sales.
• CRM marketing can boost sales of first and second.
• Robots can send SMS, letters and automate sales to customers.

The following are some of the major benefits to this CRM system for small businesses:

The main drawback is:

• On-site usage can be costly.

Nutshell

Nutshell allows B2B teams and individuals to use email marketing tools to help them close more deals.

• The platform integrates seamlessly with your CRM data, so that your marketers and sellers have a single view of your entire company.
• Software allows you to optimize your sales team’s efforts and focus more of your time on building customer relationships.
• Companies can create highly targeted audiences by increasing their use of customer data and market analysis.

This CRM software is a great choice for small businesses.

The main drawback is:

• Calendar should be created.

Octopus

This LinkedIn automation tool helps users to grow their businesses. These features, as well as LinkedIn-oriented possibilities, are some of its many:

The following are major benefits of using CRM in your business:

The main drawback is: